About us

Our Story — Laavan Phere
Laavan Phere · Our Story

Born from the
seven pheras.

We make handcrafted ethnic wear for the moments that define a man's life — and every celebration that follows.
The beginning

Why Laavan Phere exists.

Laavan Phere is named after the seven sacred circles — the pheras a man walks at the most significant moment of his life. We make clothes worthy of that moment, and every celebration that follows.

We started with one belief: that the clothes you wear at life's most sacred moments should feel as significant as the moment itself. Not generic. Not mass-produced. Handcrafted — by artisans who carry forward techniques passed across generations, embroidered by hand, woven with intention, built to be worn at the moments that matter.

Every kurta in our collection carries a name. Zarqaa. Arindam. Aarosh. Each one built for a specific mood, a specific occasion, a specific man who believes that dressing with intention is a form of respect — for the moment, for the people he is with, and for himself.

The name behind the brand

Seven pheras.
One promise.

In the Hindu wedding ceremony, the seven pheras are the seven sacred circles a couple walks together — each one a promise, a vow, a commitment. Laavan Phere takes its name from these seven circles. Because the clothes you wear at these moments should carry the same weight.
1
Nourishment & Prosperity
2
Strength & Health
3
Wealth & Abundance
4
Love & Family
5
Children & Legacy
6
Seasons & Longevity
7
Friendship & Devotion
The founder

The person behind the brand.

Nikhil Bhatia — Founder, Laavan Phere
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Nikhil Bhatia
Founder · Laavan Phere
Meet the founder
Nikhil Bhatia
Founder & Director, Laavan Phere · Ranchi, Jharkhand

I grew up watching my father build Bhatia Indian Garments — a business rooted in quality fabric and the belief that what a man wears on his most important days says something real about who he is.

When I decided to build Laavan Phere, I wanted to take that same belief online. To make handcrafted ethnic wear available to every Indian man — in Ranchi, in Patna, in Lucknow — without him having to walk into a showroom or pay showroom prices.

We are a family business at heart. Every piece is sourced with the same care my father taught me. Every customer query is something I take personally. If something isn't right, I want to know — and fix it.

"The clothes you wear at life's most sacred moments should feel as significant as the moment itself."
— Nikhil Bhatia, Founder

We are based in Ranchi and ship across India. Every order is packed with care. If you ever need help choosing the right piece for your occasion — just WhatsApp us. We are always here.

What we stand for

Three things we never compromise on.

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Craft
Every piece is hand-embroidered by artisans carrying forward heritage techniques. We never cut corners on craftsmanship.
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Trust
COD available. 7-day easy returns. Real humans answering your WhatsApp. We earn trust before we ask for money.
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Intention
Every kurta is named, sourced and crafted for a specific occasion. Nothing in our collection is generic.
By the numbers

The craft behind the brand.

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100%
Hand-embroidered pieces — every stitch placed by an artisan, not a machine
4.6★
Average customer rating across 165+ verified reviews on our store
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Pan-India
Delivery across every state — with COD available and 7-day easy returns
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Legacy
Built on the foundation of Bhatia Indian Garments — a family business rooted in quality fabric
Need help choosing
the right kurta?
We're available Monday–Sunday, 10 AM – 7 PM. Just WhatsApp us — we'll help you find the right piece for your occasion.